Case Study Archives - Vertex Marketing Agency

Case Study: 4X’d a Laptop Refurbisher’s ROAS In 90 Days With Facebook Ads

Sydney Switzer — Wed, 14 Dec 2022 00:13:03 +0000

Case Study

How We 4x'd A Computer Refurbisher's ROAS In 90 Days With Facebook Ads

Intro

This client is a computer refurbishing company in the UK that reached out to us after visiting our YouTube channel. After the impactful changes of IOS14, the client found difficulty in managing Facebook ads, generating new solutions to their advertising problem while remaining profitable. In the end, they have a company to run and Facebook ads were becoming more and more difficult to keep up with.

Sales Before & After

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results from June 7th to July 6th, 2022

results from Sept 7th to Oct 6th, 2022

↑ 251.5%

Increase in ROAS

↓ 64.9%

Decrease in CPA

↑ 184.81%

Increase in orders

Situation at the time

The company had been in business for just over 2 years and Facebook ads were its main source of traffic and revenue generator. So, reducing CPA and increasing overall ROAS was very important.

After dealing with other agencies and having a not-so-good experience, we knew our agency could turn these results around. And we did!

This case study will cover the steps we took to turn this Facebook ad account around and get these amazing results (with an even SMALLER ad spend!!)

251.5% increase in ROAS
64.9% decrease in CPA
184.81% increase in orders

Campaign Before

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Too many campaigns running with the same objective, relatively similar audiences and all the same ad in each of the ad sets
Budget is spread too thin, campaigns stuck in learning and no campaign dedicated to testing
Not optimal for Facebook to optimize campaigns

Campaign After

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Consolidated all campaign into 1 sales campaign optimizing for purchases
Consolidated budget into 1 campaign
Separate campaign dedicate tocreative testing
PROS: easier to read data, make changes

Ad Set Before

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1 campaign has far too many ad sets
budget spread too thin across all ad sets
outdated Facebook advertising strategy

Ad Set After

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1 campaign has far too many ad sets
budget spread too thin across all ad sets
outdated Facebook advertising strategy

Ad Creatives Before

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All campaigns had the same ads running
Only 1 format was used
Ad and copy not updated

Ad Creatives After

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After consolidating all campaigns into 1, increasing the budget and broadening targeting, the main focus was producing better creatives
Focused on the compelling offer and hooks
Updated copy to new, finger-stopping copy
Tested various types of formats (long + Short form video, images, carousel…)
Continuously improved creatives based on new, best-performers

Sales Before & After

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results from June 7th to July 6th, 2022

results from Sept 7th to Oct 6th, 2022

↑ 251.5%

Increase in ROAS

↓ 64.9%

Decrease in CPA

↑ 184.81%

Increase in orders

Want to see the same results for your business?

Get In Touch with us

5-2164 Montreal Road Unit #8052
Ottawa, ON K1J 1G4
(613) 898-0373
info@vertexmarketingagency.com

The post Case Study: 4X’d a Laptop Refurbisher’s ROAS In 90 Days With Facebook Ads appeared first on Vertex Marketing Agency.

Case Study – Facebook Ads For Home Decor

Cedric Potvin — Mon, 04 Apr 2022 17:23:50 +0000

Case Study

A Facebook Ad Strategy Makeover

For a client in the home decor industry

Intro

How We Helped a New York Designer Reach Their Goals

As this decor artist undoubtedly understood, little details make big differences. She mastered the art of detailed carpet design, and we made sure the world knew by changing some minor details ourselves!

This case study will be kept anonymous at the request of the client.

Results

Before & After

Here is a comparison of results from August of 2021 and January 2022, which shows before and after our advertising services.

Client Ad account in August 2021 (before)

Client Ad account in January 2021 (after)

Purchase Percentage Increase in %

372.18%

ROAS INCREASE IN %

119.02%

Purchase conversion value increase in %

257.65%

Client Background

For this business, being profitable with Facebook ads was becoming more and more difficult.

Despite an employee’s marketing background, IOS14 changes affected the business results tremendously and they were at halt with Facebook marketing.

As time went on, the situation did not improve but they knew that Facebook ads were an important source of traffic and a significant sales channel.

First Step: Account Audit

Here are some honest mistakes we noticed in their ads manager in August of 2021:

– Running outdated creatives expecting the same results

– Running ads that didn’t fit the campaign objective (ex.: re-targeting ads for a cold audience)

– Combining cold audiences with past purchases in the same ad set

– Optimizing for the wrong events for their goals (add to carts and awareness rather than conversions)

– Boosting posts instead of using ads manager

– Combining warm and cold audiences in the same ad set

– Combining multiple interest-based audiences in the same ad set

How we Increased Return on Ad Spend (ROAS) by 119%

After the account audit, we knew what we had to do:

- Ad Creation. We made some changes in style, message and language.
- Ad account structure. We simplified and organized adsets and audiences.
- Funnel Optimization. We created a seamless funnel and designed a complimentary strategy.

Step 1

Ad creation

1. A change in style

First, we adjusted their creatives for some new ones that were on trend but also on brand.

2. We Sold the Vision, Not the Product

The message changed when we focused on selling the vision, instead of the product. We worked with the client to determine how a customer’s life might have benefited from the product.

3. Speak their language

We provided more information about the product within the ads.

When business owners know their product well, it can sometimes be hard to put themselves in the shoes of someone who’s never heard of it before.

We included things like:

- Deal-maker features that make the product shine and give them a reason to buy
- Spoke their language with everyday words and real-life scenarios
- Benefit-based call-outs that every person understands and resonates with

Step 2

Account Structure

1 . Simplified Ad Account Structure

We simplified the entire ad account structure into prospecting and retargeting campaigns.

2. Audience Organization

Audiences were organized and divided by interest, stage in the funnel, and cold/warm. We also excluded necessary audiences.

This allows for better tracking, attribution, and organization.

Step 3

Funnel Renovation

1. They wanted conversions, and they got’em!

Instead of optimizing add to carts and awareness, we invested ad spend in campaigns with conversion objectives.

2. Ads instead of Boosted posts

Instead of boosting posts, we invested in ads. This gave us more control over measurements, ad creatives and budget.

3. Creating a funnel

We geared the ads towards conversions by running the right ones in the right stages of the funnel. By using the right ads, we attracted prospects in one campaign, gained trust in another, re-targeted and upped purchases in the final ones.

A job well done!

Summary

To summarize, we…

Reworked their ads

Reorganized their ad account

Shifted their marketing strategy

… and it worked! Check out the results!

Did you find this case study helpful?

Case Study: 4X’d a Laptop Refurbisher’s ROAS In 90 Days With Facebook Ads

After the impactful changes of IOS14, this brand found difficulty in managing Facebook ads, generating new solutions to their advertising problem while remaining profitable. In the end, they have a company to run and Facebook ads were becoming more and more difficult to keep up with.

Case Study – Facebook Ads For Home Decor

An 119.02% increase in ROAS? Yes please!!! Find out how we helped a NYC-based artisan reach their goals in this stats-packed case study.

Case Study: Facebook Ads For E-commerce

An In-depth case study on how we helped an E-Commerce company increase online sales with Facebook ads

Case Study: Social Media Marketing

Kitchen & Bathroom Renovations in Ottawa Versa-Tile Kitchen & BathIntro How We Helped a Local Business in Ottawa Triple Leads With Our Social Media Marketing ServicesSocial media marketing is about finding the right balance between organic reach (posts) and...

Case Study: Foster’s Sports Centre

Foster's Sports CenterIntro How We Helped a Local Business in Ottawa Increase Sales With Our Digital Marketing Services Improving one’s online presence is not simply looking at one social media channel. It’s about taking a look at the bigger picture and making...

Get In Touch

5-2164 Montreal Road Unit #8052
Ottawa, ON K1J 1G4
(613) 898-0373
info@vertexmarketingagency.com

The post Case Study: 4X’d a Laptop Refurbisher’s ROAS In 90 Days With Facebook Ads appeared first on Vertex Marketing Agency.

Case Study: Facebook Ads For E-commerce

Cedric Potvin — Wed, 17 Mar 2021 12:47:42 +0000

Case Study

Facebook Ads For E-commerce

Maker House Company

Intro

How We Helped An E-Commerce Company Increase Online Sales With Facebook Ads

2020 has been quite the year. Despite the impacts COVID-19 has had on many businesses, those who were able to adapt and successfully sell products online reached new potentials for their business.

Background Of The Client

Maker House is a local shop selling curated collections of locally handcrafted furniture and home items in downtown, Ottawa. They asked for our help with Facebook advertising to improve their online sales.

What We Did

Set Up Advanced Tracking
Launched & Scaled Facebook Ads
Easy-to-Read Reporting

Advanced Tracking

Tracking Users At Each Step Of The Funnel

1. Install Facebook Pixel

The Facebook pixel is what we use to track engagement & actions happening on the website in relation to Facebook ads and report it back to ads manager.

With the help of Google Tag Manager, we set up the 8 different event actions that Facebook allows you to track per domain.

These events include:

1. Add payment info
2. Add to cart
3. Email signup
4. Initiate checkout
5. Viewed Product
6. Completed purchase
7. Searched up a product
8. General, side-wide pixel

2. Google Analytics 4

The Facebook pixel, allows us to understand how well the ads are performing because we’re able to track the users that click on the ad, and visit the website.

We want to know if your user has visited the website, but also what they are doing once they get there.

This way, we can analyze where, in the funnel, we may be losing conversions, and how we can improve it.

These fine-tuned metrics are not available in ads manager, which is why we used Google Analytics 4 to view the events we set up.

Facebook Advertising

Generating Sales With Facebook Ads

1. Build a Buyer Persona

In order to reach the right audience, we first needed to create an accurate representation of Maker House’s buyer persona. Over a series of 1-on-1 calls, we worked together to answer questions about their ideal customer’s needs, wants, and values.

This step is comparable to creating a plan before building a house… It’s the foundation.

2. Targeting The Audience

Once the buyer persona is created, we’re able to use a variety of methods to find a target market that Maker House will be able to resonate with.

We chose to reach new people with a cold audience based on interests using detailed targeting and to create a lookalike audience who are likely to be interested in Maker House because they’re similar to their best existing customers.

Interests Based Audience

We used the data collected with the buyer persona worksheet to build an audience using demographics, interests & behavioral information.

Custom Lookalike Audience

We extracted a list of all Maker House’s current customers and filtered it to the ones with a higher purchase value (meaning those who spent the most) to create a lookalike audience off them.

3. Facebook Ad Creatives

The creatives include the elements that are the front-facing view of the ad such as images, videos, headlines, and call-to-actions.

Reporting & Optimization

Showing the Numbers That Matter & Learning From It

AD SPEND

$508.62

COST PER PURCHASE

$0.82

REVENUE GENERATED

$34,181.28

The post Case Study: Facebook Ads For E-commerce appeared first on Vertex Marketing Agency.

Case Study: Social Media Marketing

Cedric Potvin — Wed, 19 Aug 2020 19:43:42 +0000

Case Study

Social Media Marketing

Kitchen & Bathroom Renovations in Ottawa

Versa-Tile Kitchen & Bath

Intro

How We Helped a Local Business in Ottawa Triple Leads With Our Social Media Marketing Services

Social media marketing is about finding the right balance between organic reach (posts) and paid reach (ads). Organic and paid work hand in hand and in this case study, we show how Vertex Marketing Agency was able to help a local company get more website inquiries and close more deals.

Background Of The Client

Versa-Tile Kitchen & Bath is a kitchen and bath remodeling company in Ottawa, Ontario. They asked for our help to improve their social media presence.

What We Did

Update Website & SEO
Social Media Management
Facebook Ads

Update Website & SEO

Improved Design, More CTAs, SEO Optimized & Adding Modern Features

1. Website Audit

When we work with a new client we always do a full audit of the website to see if their website has any problems or is out of date.

After doing the audit for this client we saw the website had some issues with receiving conversions and it was missing basic on-page SEO.

2. Website that converts

There was a lot of great information on the website but it was simply too much text and not easy on eyes and the only way a user could reach out is by clicking the contact page.

We decided to summarize the information, make the text bigger, and add contact forms at the bottom of all the main pages.

3. Meta Tags

The website was missing meta tag titles and descriptions on all pages. Their ideal customers all live in Ottawa, Ontario but keywords on the page weren’t optimize for that.

We added a Meta Tag Title and Meta Tag Description on all pages.

4. Conversion Friendly

As you can see in the video their website used to only have text on their services pages (no images or forms). This made for a very unengaging experience for the user.

We updated all the pages, added images and videos where necessary, and added more opt-in forms to make it easy for the user to get in contact with him.

SOCIAL MEDIA MANAGEMENT

Creating Brand Awareness & Buzz Organically With Social Media

Most companies want to see immediate revenue when they invest in social media so they often turn to paid ads. This isn’t always the best option when they have very little social presence.

You should always master the organic before digging into the paid traffic. This client had never been posting on social media consistently. So we knew that we had to create and post content consistently for the next 30 days so that their Instagram & Facebook page look lively.

1. Creating a social media strategy

There’s a lot of steps that go into creating a social media strategy like building an ideal customer profile, identifying buyer personas, and doing a competitor analysis.

At the end of the day what it comes down to these 2 questions:

“Why would someone like/follow your page and engage with your content? What value do you bring in their life?”

2. Creating & Posting Quality Content

It’s not about quantity it’s about quality! Also, posting on social media 6-7 times a week is not for all industries. For most local companies we find that posting 3-4 times a week is perfect.

Here are some of the posts we created for that specific client:

Some of the results from posting on Instagram and Facebook for our client:

After seeing our client was getting messages on his Facebook page asking for quotes we knew that we did a great job reaching his audience organically!

It was now time to move on to the next step (paid ads) but while keeping the great work we were doing on Facebook and Instagram.

Facebook Advertising

Generating New Leads & Closed-Won With Facebook Ads

Versa-Tile ran Facebook Ads in the past but never really saw great results with it. The most the’ve seen was some impressions and clicks but never any real conversions.

Goal: The goal for the campaign was set to optimize for conversions which is when a users fills out a Facebook lead form to get a Free Quote.

Ultimately, we are looking to get as many leads as possible.

Budget: 10$/day

Strategy: We had past data in the ads manager but none of the campaigns resulted in conversions so we had to start from scratch. Our goal was to get a ROAS (return on ad spend) as soon as possible and then an ROI (return on investment).

WHAT WE DID

1. Set up tracking codes like Facebook Pixel and custom conversion to identify when goals are met.

2. ROI analysis with the client to understand what is an average deal worth for him and the kind of results to expect.

3. We built some automation to notify him via email as soon as he receives a lead following their name, email, and phone number.

4. We created different ad images with before & after renovation examples that our client did.

Here are the results from July 20th to August 13th, 2020.

People Reached

6,628

avg. Cost Per Conversion

$12.43

Conversions

Please Note: A lead for this specific client is worth about $10,000 this is why he’s more than happy to spend $12.43 per lead.

Dave Price, Owner at Versa-Tile Kitchen & Bath

Testimonial

“Thanks so much! I’m getting 3x as many inquiries as I was getting before. I’m now in a position to hire a sales representative to handle this for me.“

Want to see the same results for your business?

Get In Touch with us

5-2164 Montreal Road Unit #8052
Ottawa, ON K1J 1G4
(613) 898-0373
info@vertexmarketingagency.com

The post Case Study: Social Media Marketing appeared first on Vertex Marketing Agency.

Case Study: Foster’s Sports Centre

Sydney Switzer — Wed, 29 Jul 2020 14:44:32 +0000

Case Study

Improving an online presence

Foster’s Sports Center

Intro

How We Helped a Local Business in Ottawa Increase Sales With Our Digital Marketing Services

Improving one’s online presence is not simply looking at one social media channel. It’s about taking a look at the bigger picture and making improvements to the website, social media, google my business and optimizing for search engine ranking and tracking the proper data. This case study shows how Vertex Marketing Agency improved a local bike shop’s online presence with digital marketing.

Background Of The Client

Foster’s Sports Center is a bike shop located in downtown Ottawa, Ontario. They asked for our help to improve their online presence.

What We Did

Update Website
SEO
Google Ads

Website Redesign

Fixing Bugs, Improving Speed, and Adding Modern Features

1. Website Audit

We first did a full website audit for the client because a website is essentially a businesses’ online home.

After doing the audit we saw the website had some technical issues and needed to be updated visually to be more appealing to the user.

2. Mobile Friendly

Optimized the website for mobile devices. The previous website was not mobile optimized and did not allow the user to scroll down to see the products while they were on a mobile device.

The owner had many complaints from customers over and over again because they simply could not see anything else on the page other than the header.

3. Interactive Objects

Our goal was to make his website more fun to navigate. We achieved this by making some of the objects on his website interactive.

Have a look!

4. Better product viewing

We changed the product viewing layout to create a much smoother and effortless experience for the user. The “quick view” toggle allows for an easy, accessible view of the product without waiting on page loading time.

5. Chatbot Installation

By optimizing the website, we saw an increase of customers on the website and noticed he was getting many emails and messages on social media that he simply didn’t have the time to respond right away. But a user wants an answer right away.

We installed a chatbot with AI on the website that integrated with the Facebook messenger app so that no one would have to wait for an email reply.

→ Uses Facebook Login

→ Chat pops-up when someone visits the website

→ We used AI to set automatic responses for frequently asked questions. Like what time are you open so that visitor doesn’t have to wait to get an answer

→ If the visitor has more questions, we encourage them to give the store a call.

Chat bot results between June 1st – 30th:

140 people messaged Foster’s Sports using the automated chatbot.

These contacts can be used for retargeting campaigns in the future

Search Engine Optimization

Ranking Higher on Google, Increasing Organic Search

1. Strategy to get more 5-star reviews on Google my Business

Local Google My Business reviews play an important role in making a business look like a trustworthy source of information, both in the eyes of Google and your consumers.

We created a poster for Foster’s Sports to hang in their store to encourage happy customers to leave a review.

2. On-page SEO

Granted a local bike shop will have more traffic in the summer months. So we compared SEO results from 2019 (didn’t work with the client) to May-June 2020 (made SEO changes to the website)

Here are the results from May-June in 2019 compared to 2020

total Clicks

11,8K

total Impressions

123K

Click Through rate

9.5%

Google Ads

Increasing Traffic and Conversions With PPC Advertising

Foster’s Sports like many other small local businesses here in Ottawa had never ran any Google Ads.

Goal: is for users to contact them by email, or phone (that’s what we consider a conversion).
Budget: 10$/day

Strategy: Considering there was no past data and the daily budget is set relatively low for Google Ads, our goal was to obtain the most results for the lowest cost.

WHAT WE DID

1. Set up tracking codes and pixels on the website to identify when goals are met

2. ROI analysis with the client to understand what kind of results to expect

3. Set-up in house tools to automatically increase, decrease or stop the campaign if it goes over the budget

4. Keyword research on the industry, location and ideal customers

Here are the results from June 8th to July 8th, 2020.

total Clicks

1,420

avg. Cost Per Click

$0.22

Conversions

Rami Aroosi, Owner at Foster’s Sports Center

Testimonial

“Thanks so much! I cannot tell you how happy I am with the website and how it’s performing, my employees tell me they love it and my customers even mentioned it. Thank you so much…. You don’t even know how thankful I am!”

Get In Touch

5-2164 Montreal Road Unit #8052
Ottawa, ON K1J 1G4
(613) 898-0373
info@vertexmarketingagency.com

The post Case Study: Foster’s Sports Centre appeared first on Vertex Marketing Agency.

Case Study Archives - Vertex Marketing Agency

Case Study: 4X’d a Laptop Refurbisher’s ROAS In 90 Days With Facebook Ads

Case Study

Intro

Sales Before & After

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Campaign Before

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Campaign After

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Ad Set Before

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Ad Set After

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Ad Creatives Before

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Ad Creatives After

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Sales Before & After

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Get In Touch with us

Case Study – Facebook Ads For Home Decor

Case Study

Intro

How We Helped a New York Designer Reach Their Goals

Results

Before & After

Client Ad account in August 2021 (before)

Client Ad account in January 2021 (after)

Purchase Percentage Increase in %

Purchase conversion value increase in %

Client Background

First Step: Account Audit

How we Increased Return on Ad Spend (ROAS) by 119%

Step 1

Ad creation

1. A change in style

2. We Sold the Vision, Not the Product

3. Speak their language

Step 2

Account Structure

1 . Simplified Ad Account Structure

2. Audience Organization

Step 3

Funnel Renovation

1. They wanted conversions, and they got’em!

2. Ads instead of Boosted posts

3. Creating a funnel

A job well done!

Summary

Did you find this case study helpful?

More Success Stories Below!

Case Study: 4X’d a Laptop Refurbisher’s ROAS In 90 Days With Facebook Ads

Case Study – Facebook Ads For Home Decor

Case Study: Facebook Ads For E-commerce

Case Study: Social Media Marketing

Case Study: Foster’s Sports Centre

Get In Touch

Case Study: Facebook Ads For E-commerce

Case Study

Intro

How We Helped An E-Commerce Company Increase Online Sales With Facebook Ads

Advanced Tracking

Tracking Users At Each Step Of The Funnel

1. Install Facebook Pixel

These events include:

2. Google Analytics 4

Facebook Advertising

Generating Sales With Facebook Ads

1. Build a Buyer Persona

2. Targeting The Audience

Interests Based Audience

Custom Lookalike Audience

3. Facebook Ad Creatives

Reporting & Optimization

Showing the Numbers That Matter & Learning From It

AD SPEND

COST PER PURCHASE

REVENUE GENERATED

Case Study: Social Media Marketing