Podcast Archives - Vertex Marketing Agency

Videos Are The New Normal

Cedric Potvin — Mon, 07 Dec 2020 22:50:04 +0000

Biz Growth

Videos Are The New Normal

Great conversation with Jonas De Cooman CEO at Spott about how the internet is changing and videos are taking over.

What we cover in this episode:

⋆ How is marketing evolving
⋆ How videos could be the new way to shop or consume content online.
⋆ Why the majority of the population prefers videos over images or text.

Where to listen:

Just For You

Videos Are The New Normal

Dec 7, 2020 | Podcast

Biz Growth Videos Are The New Normal Great conversation with Jonas De Cooman CEO at Spott about how the internet is changing and videos are taking over. What we cover in this episode: ⋆ How is marketing evolving ⋆ How videos could be the new way to shop or consume...

B2B Doesn’t Need To Stand For “Boring To Boring”

Oct 14, 2020 | Podcast

We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.

Why Salespeople Need to Become Better Marketers

Aug 26, 2020 | Podcast

The Biz Growth Podcast Why Salespeople Need to Become Better Marketers James Crisp is the senior sales director at Turtl, a platform that enables marketers and salesmen to personalize content at scale that people actually read! Although James is in sales, his point of...

Coping With Quarantine In The Corporate World

May 19, 2020 | Podcast

How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?

Kick ABM Off Right: 4 Tips

May 5, 2020 | Podcast

Who should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.

3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo)

Apr 27, 2020 | Podcast

Learn about 3 essential strategies you need to implement for your landing page to decrease the length of your sales cycle — before a demo is book a demo!

The post Videos Are The New Normal appeared first on Vertex Marketing Agency.

B2B Doesn’t Need To Stand For “Boring To Boring”

Cedric Potvin — Wed, 14 Oct 2020 18:57:52 +0000

The Biz Growth Podcast

B2B Doesn’t Need To Stand For “Boring To Boring”

We talk to Guillaume Moubeche CEO of Lemlist about how B2B Doesn’t Need To Stand For “Boring To Boring”!

What we cover in this episode:

⋆ First point of contact intro lines and subject.
⋆ Why 90% of cold emails go unnoticed.
⋆ Importance of providing value and to not only talk about yourself
⋆ Why it’s important to have your face in any cold email or inbound follow up.
⋆ And much more!

Where to listen:

Just For You

Videos Are The New Normal

Dec 7, 2020 | Podcast

B2B Doesn’t Need To Stand For “Boring To Boring”

Oct 14, 2020 | Podcast

We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.

Why Salespeople Need to Become Better Marketers

Aug 26, 2020 | Podcast

Coping With Quarantine In The Corporate World

May 19, 2020 | Podcast

How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?

Kick ABM Off Right: 4 Tips

May 5, 2020 | Podcast

Who should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.

3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo)

Apr 27, 2020 | Podcast

Learn about 3 essential strategies you need to implement for your landing page to decrease the length of your sales cycle — before a demo is book a demo!

The post B2B Doesn’t Need To Stand For “Boring To Boring” appeared first on Vertex Marketing Agency.

Why Salespeople Need to Become Better Marketers

Cedric Potvin — Wed, 26 Aug 2020 17:51:16 +0000

The Biz Growth Podcast

Why Salespeople Need to Become Better Marketers

James Crisp is the senior sales director at Turtl, a platform that enables marketers and salesmen to personalize content at scale that people actually read!

Although James is in sales, his point of view stems strongly from that of marketers. As the “not enough qualified leads” phenomenon continues, James has taken the initiative to further understand the process behind marketing.

He explains how he has adopted social selling, invested in marketing courses, and actively joins the conversation with potential customers in order to become a better salesman and brand representative.

What we cover in this episode:

⋆ The inbound methodology
⋆Why salespeople should understand, and do their own keyword research
⋆ Ressources for salespeople to become better marketers

Where to listen:

Just For You

Videos Are The New Normal

Dec 7, 2020 | Podcast

B2B Doesn’t Need To Stand For “Boring To Boring”

Oct 14, 2020 | Podcast

We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.

Why Salespeople Need to Become Better Marketers

Aug 26, 2020 | Podcast

Coping With Quarantine In The Corporate World

May 19, 2020 | Podcast

How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?

Kick ABM Off Right: 4 Tips

May 5, 2020 | Podcast

Who should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.

3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo)

Apr 27, 2020 | Podcast

Learn about 3 essential strategies you need to implement for your landing page to decrease the length of your sales cycle — before a demo is book a demo!

The post Why Salespeople Need to Become Better Marketers appeared first on Vertex Marketing Agency.

Coping With Quarantine In The Corporate World

Cedric Potvin — Tue, 19 May 2020 15:52:36 +0000

The Biz Growth Podcast

Coping With Quarantine In the Corporate World

Prash Kotecha is the founder of StressToSuccess, and he helps leaders and business owners unlock productivity and increase resilience to lead their teams and life with empathy and increase engagement throughout the organization.

What we cover in this episode:

⋆ How quarantine affects our mental health and wellbeing when we are working from home
⋆ Some actionable steps to be more productive and positive at home
⋆ Some tips on how SaaS leaders can better lead their teams through times of uncertainty

Choose where you want to listen:

Just For You

Videos Are The New Normal

Dec 7, 2020 | Podcast

B2B Doesn’t Need To Stand For “Boring To Boring”

Oct 14, 2020 | Podcast

We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.

Why Salespeople Need to Become Better Marketers

Aug 26, 2020 | Podcast

Coping With Quarantine In The Corporate World

May 19, 2020 | Podcast

How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?

The post Coping With Quarantine In The Corporate World appeared first on Vertex Marketing Agency.

Kick ABM Off Right: 4 Tips

Cedric Potvin — Tue, 05 May 2020 15:33:39 +0000

The Biz Growth Podcast

Kick ABM Off Right: 4 Tips

Justin Keller is the VP of Marketing at Terminus, the leading account-based marketing platform. In this episode, he shares 4 things he’s learned while running an ABM program that can help you kick off your ABM program right.

What we cover in this episode:

⋆ Who should choose your target accounts list… Sales or Marketing?
⋆ 2 tips on attaining sales and marketing alignment
⋆ How to make the most of your current customers with ABM

Choose where you want to listen:

Just For You

Videos Are The New Normal

Dec 7, 2020 | Podcast

B2B Doesn’t Need To Stand For “Boring To Boring”

Oct 14, 2020 | Podcast

We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.

Why Salespeople Need to Become Better Marketers

Aug 26, 2020 | Podcast

Coping With Quarantine In The Corporate World

May 19, 2020 | Podcast

How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?

The post Kick ABM Off Right: 4 Tips appeared first on Vertex Marketing Agency.

3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo)

Cedric Potvin — Mon, 27 Apr 2020 16:21:37 +0000

The Biz Growth Podcast

3 Landing Page Strategies to Reduce Sales Cycles

(before they even book a demo)

Pedro Cortes is aware of the biggest problems in SaaS marketing. In this episode, he shares 3 essential strategies you need to have as a part of your landing page to decrease the length of your sales cycle – before they even book a demo. Because right now, SaaS companies are not CLEARLY explaining what their product does and why their visitors would get a ton of value from using it.

What we cover in this episode:

⋆ How to explain the product perfectly on your website to boost your conversions
⋆ How to position your product as the only perfect solution in your market (through some clever positioning strategies).
⋆ How to fix inconsistencies in your messaging that are costing you big time

Where to listen:

Just For You

Videos Are The New Normal

Dec 7, 2020 | Podcast

B2B Doesn’t Need To Stand For “Boring To Boring”

Oct 14, 2020 | Podcast

We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.

Why Salespeople Need to Become Better Marketers

Aug 26, 2020 | Podcast

Coping With Quarantine In The Corporate World

May 19, 2020 | Podcast

How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?

Kick ABM Off Right: 4 Tips

May 5, 2020 | Podcast

Who should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.

3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo)

Apr 27, 2020 | Podcast

Learn about 3 essential strategies you need to implement for your landing page to decrease the length of your sales cycle — before a demo is book a demo!

The post 3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo) appeared first on Vertex Marketing Agency.

3 Ways To Turn Your Demo Process Into a Conversion Machine

Cedric Potvin — Mon, 20 Apr 2020 20:11:51 +0000

The Biz Growth Podcast

3 Ways To Turn Your Demo Process Into a Conversion Machine

Matt Wolach from Xsellus tells us 3 ways you can effectively turn your demo process into a conversion machine.

What we cover in this episode:

⋆ Boost conversion rates at every step of the funnel
⋆1 tweak in your sales process that could increase conversion by over 400%
⋆ Walkthrough of “The Perfect D.E.A.L” demo structure

Where to listen:

Just For You

Videos Are The New Normal

Dec 7, 2020 | Podcast

B2B Doesn’t Need To Stand For “Boring To Boring”

Oct 14, 2020 | Podcast

We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.

Why Salespeople Need to Become Better Marketers

Aug 26, 2020 | Podcast

Coping With Quarantine In The Corporate World

May 19, 2020 | Podcast

How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?

Kick ABM Off Right: 4 Tips

May 5, 2020 | Podcast

Who should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.

3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo)

Apr 27, 2020 | Podcast

Learn about 3 essential strategies you need to implement for your landing page to decrease the length of your sales cycle — before a demo is book a demo!

The post 3 Ways To Turn Your Demo Process Into a Conversion Machine appeared first on Vertex Marketing Agency.

Book Meetings Easier With AI

Cedric Potvin — Fri, 10 Apr 2020 21:07:12 +0000

The Biz Growth Podcast

Book Meetings Easier with AI

In this episode, Chris Ake tells us how you can use AI platforms like Sidekick AI to make a booking, rescheduling and canceling meetings easy.

Here’s what we uncover in this podcast:

⋆ How artificial intelligence can be used in the sales process
⋆ Where too much of our time is going… When it could be automated
⋆ How you can be more efficient when booking and rescheduling meetings

Take away:

Booking and rescheduling meetings shouldn’t be a tedious task. And it doesn’t have to be, because AI can do it for us.

Where to listen:

Just For You

Videos Are The New Normal

Dec 7, 2020 | Podcast

B2B Doesn’t Need To Stand For “Boring To Boring”

Oct 14, 2020 | Podcast

We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.

Why Salespeople Need to Become Better Marketers

Aug 26, 2020 | Podcast

Coping With Quarantine In The Corporate World

May 19, 2020 | Podcast

How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?

Kick ABM Off Right: 4 Tips

May 5, 2020 | Podcast

Who should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.

3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo)

Apr 27, 2020 | Podcast

Learn about 3 essential strategies you need to implement for your landing page to decrease the length of your sales cycle — before a demo is book a demo!

The post Book Meetings Easier With AI appeared first on Vertex Marketing Agency.

Sales Personalization

Cedric Potvin — Mon, 06 Apr 2020 21:46:09 +0000

The Biz Growth Podcast

Sales Personalization

Shawn Finder, the CEO of Autoklose talks about the importance of personalization especially in the B2B space. Obviously it’s best to listen to the full episode, but if you like spoilers…

Here’s what we uncover in this podcast:

⋆ Why relying on one channel will lead to failure
⋆ Why sales is like dating and how to score big
⋆ Why social selling is more important now than ever before
⋆ How to engage personally with your prospect before reaching out

Take away:

The timing might not be perfect, the intent data might not be accurate, they might not have the budget, they might be already talking to another vendor… But by doing research on your prospects and personalizing your outreach ensures you’ve done everything you could on your end.

Where to listen:

Just For You

Videos Are The New Normal

Dec 7, 2020 | Podcast

B2B Doesn’t Need To Stand For “Boring To Boring”

Oct 14, 2020 | Podcast

We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.

Why Salespeople Need to Become Better Marketers

Aug 26, 2020 | Podcast

Coping With Quarantine In The Corporate World

May 19, 2020 | Podcast

How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?

Kick ABM Off Right: 4 Tips

May 5, 2020 | Podcast

Who should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.

3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo)

Apr 27, 2020 | Podcast

Learn about 3 essential strategies you need to implement for your landing page to decrease the length of your sales cycle — before a demo is book a demo!

The post Sales Personalization appeared first on Vertex Marketing Agency.

Using Video in Sales & Marketing

Cedric Potvin — Thu, 02 Apr 2020 15:18:33 +0000

The Biz Growth Podcast

Using Video For Sales & Marketing

We had a great chat and she shared her passion and expertise for helping entrepreneurs close more deals from the stage and on video!

As the world becomes more isolated due to COVID-19, the need for video will continue to rise, and should be used in every business, big or small.

What we cover in this episode:

⋆ How you can build a powerful brand message by interviewing your ideal audience
⋆ What questions you need to ask to truly speak to emotions
⋆ Where video helps with the sales and marketing process

Where to listen:

The post Using Video in Sales & Marketing appeared first on Vertex Marketing Agency.